Simon on YOTEL

I was lucky enough to get an upgrade to the sleeper bed in British Airways first class. I went to sleep with the conundrum of how to make a Japanese capsule hotel acceptable in the west and woke up realising the solution was around me: all I needed to do was find the designer of the BA first class cabin and ask them to help me design a hotel. YOTEL is “driven by the driven Gerard Greene” who brought the idea to life in a spectacular way.