/ 22.11.2024

YOTEL debuts in Japan

YOTEL Tokyo Ginza opens in Japan’s capital in December, marking the brand’s continued expansion into Asia.

YOTEL was created by YO! founder Simon Woodroffe OBE who took inspiration from the experience of first-class travel and translated that into small but beautifully designed hotel rooms.

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/ 27.10.2024

YO! For prison reform

Simon Woodroffe says prison officers should have the same status as teachers and learnt from his own experience that most inmates need treatment not punishment.

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/ 13.06.2024

YO! Sushi owner sold to Japanese food giant in £500m deal

The business behind restaurant chain Yo! Sushi has been bought by one of Japan’s biggest food companies in a deal worth almost half a billion pounds.

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/ 24.10.2024

Simon on Micah McLean Talks

Micah McLean Talks returns with leading Entrepreneur Simon Woodroffe OBE. In this interview we discuss his life story, Dragons Den and founding one of the most influential restaurants in Britain and across the world YO! Sushi.

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/ 10.2.2025

Lost in your career

I was “lost in the wilderness” and 45 years old when I opened YO! Sushi. I was running out of money, and I felt as if I was on the edge of leaving it too late.

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/ 21.01.2025

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It was 2047, what a journey I’ve had, I’d soon be 95

– the wonders of fitness, a happy relationship and modern science I reflected.
I was sitting in YO! Sushi in Neom, the newly built city in Saudi Arabia where we had previously built a YOTEL, having lunch and celebrating 50 years of YO!

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/ 7.2.2025

Get outside your front door

If you are brave, and get outside your front door into the world, interesting things have a chance of happening.

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/ 10.12.2024

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No one promised any of us a rose garden.

When I understood that I stopped complaining.

Leaving a young person’s prison at the age of 19, I was a lost boy, and randomly coming across an advert for a stage manager of an early London fringe theatre, I held up my hand and got the job…

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/ 2.12.2024

Problems just go away

In my experience 90% of problems require no action at all.

The other 10%? That’s another story…

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/ 01.06.2024

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People ask me “How do I know when I am ready to start a business?”

I say “When you get rid of your TV, unsubscribe from social media, cancel your holidays and put everything you have on the line for your venture.”

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