YO! MAN: Rock’n’ Roll, Robots and Reinventing British Dining by Simon Woodroffe, published by Whitefox Publishing (RRP £22.99) is released on 04 June.

YO! MAN is the brutally honest and hugely entertaining memoir of how Simon Woodroffe built not just one, but multiple, iconic brands – YO! Sushi, YOTEL, and the YO! brand itself – while navigating bankruptcy scares, difficult partnerships, celebrity relationships and becoming one of the original Dragons on BBC’s Dragons’ Den. From Borstal in the 1960s to the forefront of rock ’n’ roll staging in the ’70s and ’80s, to bringing conveyor belt sushi to London in the ’90s, YO! MAN is a road trip of risk, failure, reinvention and uncompromising belief.

We are planning some launch events around the book, re-living the glorious Brit Pop days and YO! Sushi Poland Street circa 1997.  If this is up your strasse and makes you really, really, really wanna zigazig-ah, enter your email below and you will be the first to know.

Listen to Simon reading the opening chapter from his new autobiography YO! Man: