Simon and YO! in the media
/ 24.11.2025
One Create Magazine
Murray (Buzz) Langton interviewed me for One Create Magazine. We talked about business, life and dreaming up new ideas.
Read here
/ 6.11.2025
The Success Nuggets #57 – Everything Always Works Out by Simon Woodroffe
Simon Woodroffe (YO! Sushi, YO! everything) joins to talk about starting again at 47, treating fear as fiction, roaming instead of queuing, robots as theatre, and why execution beats visualisation.
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/ 14.10.2025
How Simon Woodroffe Built Yo! Sushi and Changed UK Dining Forever…
Simon speaks to Alex Chisnall of “Screw It Just Do It”. If you’ve ever questioned whether to take the leap on your idea, this episode proves that vision backed by persistence can build an empire.
Watch on YouTube
/ 2.7.2025
Simon Woodroffe: ‘I think AI is going to bring enormous wealth into the world…
In this episode of Small Business Snippets, Anna Jordan meets Simon Woodroffe, former Dragon and founder of YO! Sushi.
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/ 6.6.2025
Simon Woodroffe OBE, Founder of YO! Sushi, YOTEL, and the YO! Company shares his success story…
XpertHost Hospitality Leadership Series.
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/ 6.6.2025
Interview with YO! Sushi founder Simon Woodroffe: on grit, growth and getting it done.
Simon talks to The Kollective (KIOI).
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YO! Man: How Simon Woodroffe broke the rules, built a brand, and got rich.
Simon talks to The Truant.
Read the article here
/ 27.5.2025
Founder of YO! Sushi, Simon Woodroffe OBE
The Modern Tuition Podcast by Joseph Lyons.
In this thought-provoking episode of The Modern Tuition Podcast, we’re joined by Simon Woodroffe OBE — entrepreneur, original Dragon’s Den Dragon, and Founder of YO! Company, famous for YO! Sushi and YOTEL. Simon is a true maverick in business and life, bursting at the seams with ideas to reinvent industries.
Listen to the podcast here
A Conversation with Simon Woodroffe OBE, Founder of Yo! Sushi, YOTEL & the YO! Company.
Simon talks to Dr Vikas Shah.
Read the article here
/ 18.2.2025
What does it take to turn adversity into opportunity?
Simon talks to Andy Coulson on the Crisis What Crisis? Podcast.
Watch on YouTube
/ 22.11.2024
YOTEL debuts in Japan
YOTEL Tokyo Ginza opens in Japan’s capital in December, marking the brand’s continued expansion into Asia.
YOTEL was created by YO! founder Simon Woodroffe OBE who took inspiration from the experience of first-class travel and translated that into small but beautifully designed hotel rooms.
Read the article here
/ 27.10.2024
YO! For prison reform
“I started Yo! Sushi after leaving jail. Here’s how I’d fix prisons.”
Simon Woodroffe says prison officers should have the same status as teachers and learnt from his own experience that most inmates need treatment not punishment.
Read the article here
/ 13.06.2024
YO! Sushi owner sold to Japanese food giant in £500m deal
The business behind restaurant chain Yo! Sushi has been bought by one of Japan’s biggest food companies in a deal worth almost half a billion pounds.
Read the article here
/ 24.10.2024
Simon on Micah McLean Talks
Micah McLean Talks returns with leading Entrepreneur Simon Woodroffe OBE. In this interview we discuss his life story, Dragons Den and founding one of the most influential restaurants in Britain and across the world YO! Sushi.
Watch on YouTube
/ 29.9.2024
Shed Talks Episode 22
Simon Woodroffe. OBE is an original Dragon on Dagon’s Den and founder of the Yo Sushi restaurant chain.
Listen here/ 19.9.2024
Simon Woodroffe’s Lifejackets
…Mountaineering, Sailing, Spinal Tap, The Crown, Clarkson on the Farm, Touching the Void, Action, Meditation, Ian Dury, Feel the Fear and Do It Anyway
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