YOTEL
YOTEL was launched at 100% Design 2004. British Airports snapped it up to launch at Gatwick and Heathrow with Schiphol Airport in Amsterdam next and two years later a 700 room hotel, the largest in New York City for ten years opened off times Square.
This time the headline was “The worlds most radical hotel” and it was setting the bar for the plethora of me too hotels that followed it. Today there are 30 Yotels around the world with a further 20 slated before 2026.