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Simon in the Media

Keep up with Simon’s activity in the news and media as he launches his new autobiography YO! Man and takes his speaking tour global.

13th Jun 2026

BBC Saturday Live

Three great guests on the show, as per normal. One of them’s all about the paranormal, one is a legendary entrepreneur, and a lifelong journalist whose greatest story turned up…

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10th Jun 2026
Video

From My Prison Cell to £100M Sushi Empire: Simon Woodroffe

In this episode, we sit down with Simon Woodroffe, founder of Yo Sushi and Yotel, one of the original dragons on BBC’s Dragon’s Den, and one of the most unlikely…

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1st Jun 2026
Press

YO! Sushi founder Simon Woodroffe: ‘Desperation can be an entrepreneur’s greatest gift’

Fame & Fortune: the businessman on private school, becoming a millionaire and living in Thailand

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I did it YO! way…

In 1997 Simon rocked the establishment opening YO! Sushi, soon to be followed by YOTEL and in the pipeline YO! Home. Along the way YO! Japan the clothing range came and went, and YO! Zone the spa waits in the wings, while YO! How publishes The Book of YO! and Simon recounts his life lessons, in person, on stage and the screen and in the soon to be published YO! Man.

Simon Woodroffe

“My early life was a roller coaster of ups and downs and by the time I reached my mid forties I didn’t have much to speak of, but I did have a lot of experience. That’s when YO! appeared and I was primed so if you are wondering what’s next you are in the right place…”

About Simon

Simon on Social

Follow Simon on social media for insights, stories, and adventures from his 50-year rollercoaster life in business, and to find out about exciting new projects coming soon.