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YO! Way

In 1997 Simon rocked the establishment opening YO! Sushi, soon to be followed by YOTEL and in the pipeline YO! Home. Along the way YO! Japan the clothing range came and went, and YO! Zone the spa waits in the wings, while YO! How publishes The Book of YO! and Simon recounts his life lessons, in person, on stage and the screen and in the soon to be published YO! Man.

Simon Woodroffe

“My early life was a roller coaster of ups and downs and by the time I reached my mid forties I didn’t have much to speak of, but I did have a lot of experience. That’s when YO! appeared and I was primed so if you are wondering what’s next you are in the right place…”

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