Gerard is on a mission to revolutionize the hotel industry and save consumers from expensive and boring hotels. To do this he sold his home and joined forces with Simon in July 2002. Previously, Gerard worked at an operational level for Hyatt International, Marriott Hotels and Conran Restaurants. "The majority of hotels in the world are either poorly designed, badly managed or ridiculously expensive. Operators such as One Aldwych, Hotel du Vin and Malmaison have led the way in excellence and value for money. YOTEL will continue this mantra but at the more affordable end of the spectrum." Gerard can be found on his bicycle training for a triathlon, cruising in his classic car or snooping around hotels, checking out the competition.