YO! Co is Simon Woodroffe’s own company
that conceives and develops new YO! brands.

YO! Co seed finances these new brands
and goes on to own equity stakes and collect royalties from its endeavours.

“YO! was always destined to be a retail brand and just happened to be a sushi bar in its first manifestation.”

(Mark Norton, designer of the original YO! Logo)

Simon Woodroffe believes that the holy grail of retail today is to constantly and never endingly innovate in order to deliver high luxury without the high cost.

Click on the logos at the top of the page below to discover more about the various YO! Co. brands.


Posted on Thursday, 13 September 2012
YO! Home in Evening Standard

Posted on Wednesday, 12 September 2012
YO! Launches YO! Home at 100% Design